When Weight Watchers first launched an online program “customized just for guys” in 2007, one of their advertisements proclaimed, “Real men don’t diet.” This counterintuitive declaration evoked the questions that animate my current research. I’m analyzing how the consumer culture constructs notions of “real men” through depictions of food and the body, particularly during moments… Read more →
Carly Kocurek’s Coin-Operated Americans: Rebooting Boyhood at the Video Game Arcade (Minnesota, 2015) examines the origins of modern video game culture in the “classic” arcade era, spanning the release of Pong in 1972 and the industry’s first major collapse in 1983. She traces the formation of the “technomasculine” during that period, as the arcade became… Read more →
In our era of political “bromances” between leaders who value aggression and belittle sensitivity, it’s easy to forget that expectations as to how men should interact with other men are always changing. In the 1820s, President Andrew Jackson, whose legacy Donald Trump has embraced, fashioned himself as one of the most virile men of his… Read more →
Black and white America could not have been further apart than on the morning of October 3, 1995 when a jury acquitted O.J. Simpson in the murder of Nicole Brown Simpson and Ronald Goldman. While most white Americans responded to the jury’s “not guilty” verdict with horror, many African-Americans rejoiced. Filmmaker Ezra Edelman seeks to… Read more →
This post originally appeared on REMEDIA. In 1879 the famous showman, P.T. Barnum joked that, “Coloradoans are the most disappointed people I ever saw. Two-thirds of them come here to die and they can’t do it.”1 Barnum was referring to Colorado’s growing reputation in the late-nineteenth century as a popular health destination. Long before the state became… Read more →
By Ginny Engholm
A recent Vicks Nyquil commercial has a typical scenario for an advertisement set in a workplace. A clearly sick man — coughing, runny nose, the whole works — opens what looks like an office door a crack, pops his head in, and delivers the one line of the commercial: “Dave, I’m sorry to interrupt. I gotta take a sick day tomorrow.” While this might seem like a very traditional depiction of masculinity, a guy at the office asking his male boss for a day off, the ad subverts this narrative by revealing an adorable toddler standing up in his crib. The tagline of the ad — “Dads don’t take sick days. Dads take Nyquil” — makes the ad’s argument clear. A real man is one who is so dedicated to his real job — fatherhood — that he continues to parent through his colds and flus. While the idea of moms’ total and complete dedication to their roles as mothers has of course been part of our cultural understanding of motherhood for, well, forever, the shift in the past decade or so of depicting fathers as equal-opportunity martyrs, devoted to the care of their children, strikes many modern viewers as something new.
By Sean Cosgrove
It strikes me as odd that having identified a crisis of masculinity in our young boys that anyone would suggest these same boys should be raised more like ‘warriors’ than they otherwise would have been. And yet, Maggie Dent, a former high school teacher and counsellor, suggested at the beginning of this year that many of the social ills facing young men today—from Sydney’s king-hit culture to lacklustre personal and academic performance—are related to a broader societal problem of strangling the masculinity out of the boy.
Many Americans could tell you that George Washington was tall and that he had false teeth. Why? Although he is disembodied in national symbols such as the portrait on the one dollar bill and the massive obelisk and the capital city that bear his name, Americans are no strangers to George Washington’s body. The history… Read more →
By Jacqueline Antonovich
-Hunky history: the male nude.
-The man who forgot everything.
-The Victorian version of the GIF.
-Baseball’s forgotten experiment.
-Ancient grills: gem-studded teeth.
-Campy photos of Communist spies.
By Sean Cosgrove
How do we convince people of the need to donate blood? It can be scary and uncomfortable, and I’ll be the first to admit, as someone who does not regularly donate, that it all seems like a lot of work. The answer, according to one comedian writing in a Sydney commuter magazine recently (which has unfortunately been lost to me and, to the best of my knowledge, is not reproduced online), at least in part, was to provoke people (especially men) into volunteering to roll up their sleeves. Rather than the softly-softly approach, the tugging on heart strings or outright begging, it suggested that we should try a more competitive approach: tell these people to drink their cup of concrete.