Tag: dieting

The Cultural Logic of Calories and Body Types

We were promised calorie labels. New York City has required them in chain restaurants since 2008 and California since 2009, but the Affordable Care Act mandated them nationwide. In April 2016, the FDA issued a “final rule” on the calorie-labeling requirement, resolving questions like whether movie theaters and alcoholic beverages were included (they were), and… Read more →

Real Men & Real Food: The Cultural Politics of Male Weight Loss

When Weight Watchers first launched an online program “customized just for guys” in 2007, one of their advertisements proclaimed, “Real men don’t diet.” This counterintuitive declaration evoked the questions that animate my current research. I’m analyzing how the consumer culture constructs notions of “real men” through depictions of food and the body, particularly during moments… Read more →