Beauty and Babies

By Cheryl Lemus

Two nights ago I ran across a story about Farrah Abraham, who set off a firestorm when she posted online that she waxed and tweezed her 3-year-old daughter’s eyebrows because she had what Abraham described as a unibrow. The moment she admitted what she did, people called her insane, ignorant, and labeled her a “bad mother.” Farrah Abraham is known for her appearance on Teen Mom, a show that glorifies teenage motherhood and turns its participants into minor celebrities. Now as a mother myself, I could throw myself into the mix and condemn Abraham for falling victim to the rancid consumer culture that plagues motherhood, but I’ll refrain mainly because I, as well as most mothers, have acquiesced to the rampant consumerism that shapes our opinions, criticisms, and habits of mothering. In fact, when it comes to beauty and clothing, many mothers have become comfortable with our children mirroring our fashion choices. There are many reasons for this, but seemingly since the 1950s middle-class mothers and daughters looking like twins or looking older/younger than they are reflects changing norms regarding girlhood and motherhood. Girlhood and motherhood has become increasingly sexualized, as the pressure to look older or younger has grown.