Blog for Choice 2013: Roe at 40 and the Rebranding of Planned Parenthood

By Heather Munro Prescott

Today is NARAL’s annual Blog for Choice day, which falls this year on the 40th anniversary of the landmark U.S. Supreme Court decision Roe v. Wade. One this day, NARAL invites bloggers and activists to get people to talk about reproductive rights online. By participating in Blog for Choice day, we join NARAL’s mission to “let readers and the mainstream media know that a woman’s right to choose is a core progressive value that must be protected.” NARAL’s deliberate decision to retain the word “choice” is quite a contrast to Planned Parenthood’s commemoration of Roe’s 40th anniversary. In advance of this event, Planned Parenthood launched a new campaign, Not in Her Shoes which seeks to move beyond labels in the abortion debate: