A Valentine’s (B)romance: Masculinity, Emotion, and Friendship

By Sean Cosgrove

The bromance has surged in popular culture in recent years to such an extent that you could be forgiven for thinking this a relatively recent concept. Although Wikipedia dates the term ‘bromance’ (only) to the early 90s, Urban Dictionary’s oldest definition is from 2004. The ‘bromantic comedy’ genre (think I Love You, Man, Superbad, or I Now Pronounce You Chuck & Larry) seems to be the latest incarnation of this trend capturing enormous audience interest. Although the word might be new, however, the concept certainly isn’t.